Company Naming Secrets for Dummies
 | Naming your company can be hard and time consuming. Listed here are a few tips that should help you find a great a whole new good name for your company:
Company name 1. Think of what you want your company name to convey. Your company name is an important part of your respective company’s identity. The name will appear on your business cards, letterhead, website, promotions, products, and many other places to identify your company or maybe your company’s products and/or services. Service oriented businesses should think about whether it will be simple for their prospective customers to recognize what services the company provides, based on the name of the company (example: Friendly Dog Walkers or Bright Accounting). Businesses in rural areas and serving rural communities may choose to project a smaller, hometown feel using name. However, businesses likely to focus on bigger markets or bigger customers should project a larger, more corporate image making use of their name. 2. Brainstorm to identify name possibilities. Once you understand what you want your company name to share, you should set aside efforts and brainstorm. Think about words that describe your industry or products/services you offer. Think about words that describe the competitors and words that describe the differences relating to the products and services and those of one's competitors. Consider too words that describe the benefits of using your products or services. Finally, take into consideration words (and phrases) that evoke the emotions you want your customers to feel once they see your company name. While brainstorming, lookup Greek and Latin translations of the words - you will probably find new ideas from doing that exercise. Take a look at foreign words too (Swahili is always a great choice). 3. Maintain the name short, simple, as well as simple to write and remember. Also - consider acronyms from the name. Think about the names of companies you admire. They routinely have a few things in common: their names are short, simple, all to easy to write and easy to keep in mind. (Examples: Apple, Google, Virgin, Southwest). Obscure business names are often difficult to write and even more difficult to remember. This can be a problem because for most new companies, word-of-mouth advertising is the most successful form of marketing. In case your customers can’t remember your reputation or can’t spell it persons, it will make it difficult to allow them to help promote your business. While it might be tempting, don't use a “K” in place of a “Q” or possibly a “Ph” in place of an “F” when picking out your company name. Such letter substitutions makes spelling the name very hard. Also, don’t forget to take into consideration the acronym of one's company name (an acronym is composed of the first letter of each and every word in a phrase). You do not use an acronym, however, your customers might refer to your business by an acronym. An identity such as Apple Support Services may lead to an unfavorable acronym - ASS. Company name 4. Avoid names which might be too narrow or too literal. Consider how your company may evolve after a while and make sure that the company name can evolve with all the business. For example, should you name your company iPod Accessories and later on expand to sell accessories for other products, your original name will be too narrow and restrictive. The same advice applies regardless of whether your company sells a market product. For example, let's say you sell antique lamps, you should think about whether you might sell greater than lamps in the future. Naming your organization Peter’s Antique Furniture could be too limiting whenever you later start selling antique coins and stamps. 5. Avoid decisions by committee but do “test” your business with others. It’s tempting to involve our friends, family, employees and customers to find a name for our company. Sometimes, this could work out really well. But you can find risks. People could possibly be upset if you don’t choose a name they think is great. You’ll also find yourself looking for consensus - be a catalyst for a very plain name. In the event you must involve others, select a small group of people who understand you and the business (and look for a mix of right-brain types and left-brain types to be able to have some variety. Once you’ve selected a few possible choices, you must share them with several trusted friends, family and customers to get some feedback in regards to the name. Company name |
